Tijana Gvozdenović

Tijana is the CPO and co-founder of Kinta. She spent nearly 20 years as a professional violinist, competing internationally, winning first prizes, and performing solo in front of crowds of up to 10,000 people. She graduated from the Academy of Arts in Novi Sad, Serbia, then in 2020 made a deliberate pivot into UI/UX and product design. At Kinta, she owns every screen, button, and flow, making sure the product feels so natural that users never have to think twice. She grew up in Gornje Nedeljice, a tiny village in Serbia, and that background keeps her focused on designing for real people, not abstractions.

She joined Kinta because she saw personal finance as a space where bad design causes real harm. People make worse decisions when their tools are confusing or condescending, and she wanted to fix that. Growing up without much money taught her what it feels like to figure out finances alone, no safety net, just trial and error. That empathy shows up in the product. Outside of work, she still plays violin, listens to classical music, and hunts for bad UI in the wild: ATMs, signage, ticket machines. Twenty years of performing under pressure also means she's usually the calmest person in the room when things go sideways.